2014 Bridge Awards Coming March 2015! Get your entry form today.
As a way of recognizing the best craftsmanship and professionalism in the industry, The Home Builders Association would like to present the Second Annual Bridge Awards. This Awards ceremony will recognize the best and brightest of the categories, outlined below.
·         New Homes
·         Full Home Remodel
·         Partial Home Remodel
·         Green Building
·         Special Feature
·         Sales and Marketing
o   Web-Based Marketing Program
o   Community Promotion (Community of the Year)
o   Special Promotion
o   Individual Sales Achievement (Million Dollar Circle)
·         Individual (in addition to HBA recognition)
o   Builder of the Year
o   Associate of the Year
o   Remodeler of the Year
o   Sales Agent of the Year
-  Unit Volume
-  Dollar Volume
o   Sales Executive of the Year
-  Unit Volume
-  Dollar Volume
o   Lender of the Year
The New Home, Full Home Remodel, Partial Home Remodel, and Green Building Categories will be broken down into price after all entries are received.
For more information on entry and sponsorship opportunities click here. Entries will be judged February 2015 and the winners will be recognized at the 2014 Bridge Awards Ceremony on March 19, 2015. Don’t miss your opportunity to showcase the craftsmanship and professionalism you put into your projects, enter today!  

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Greenville Tech Building Construction Technology Program welcomes HBA Members

On Wednesday, November 19th, several HBA Members met with Greenville Tech's Building Construction Technology Division. The group toured the classroom and met with current students.
This was a great opportunity for HBA members, who are interested in hiring trained employees, to learn about the programs and curriculum at Greenville Tech and meet the faculty and staff.

For more information on the this event or the Construction Technology program please contact the HBA office or David Ackerman with Greenville Tech's Construction program.

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Great event last week at the SMC Educational Event at Addison Homes!
What does it look like behind the walls of the first mainstream Zero Energy Home in Greenville SC? 
That's a question Greenville HBA's Sales & Marketing Council asked - and Addison Homes answered! On Tuesday, November 11 Builders and Agents met at Addison's model home in Trailside for a "pre-drywall tour".
Construction is currently under way, so this educational event was all about taking a look at the energy-efficient products and processes you won't see again once the walls go up. Todd Usher, president of Addison Homes, provided an overview of the house as a system; in addition, representatives from vendors including Dow Solar, Velux, Icynene, Prime Energy Group and Wood Insulating were on hand to answer questions about their products.

Did you miss this Learn More, Earn More opportunity "Behind the Walls of a Zero Energy Home"? The SMC of the Upstate will have more education sessions in 2015. Some of the upcoming events include our Builder/ Realtor Panel on January 15th and Housing Market Forecast on February 3rd.  
Todd Usher, President of Addison Homes explaining the features of the Zero Net Energy Home


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Past President's Luncheon, sponsored by J-Freeman & Associates
On December 3rd your Home Builders Association will have our annual Past Presidents Luncheon at Larkins' on the River, sponsored by J-Freeman & Associates. There will be lots of stories and plenty of advice for the incoming 2015 HBA President. The group will also welcome current president Mike Freeman of ACA/ Freewood Contracting to their distinguished club.

Thank you for your service and dedication to our association and the industry!

Past Presidents who have served the HBA of Greenville:
1960 and 1961 Donald Baltz
1962 Edgar Teasley
1963 John Taylor, Jr.
1964 M. Graham Proffitt
1965 Marion Uldrick
1966 Eugene Rackley
1967 Lloyd W. Gilstrap
1968 Edward H. Hembree
1969 W. N. Leslie
1970 Larry Gibson
1971 Levis Gilstrap
1972 John Cothran
1973 Harold Newton
1974 Ray Dempsey
1975 J. W. Roberts
1976 James Vaughn
1977 W. Glenn Hawkins
1978 David Balentine
1979 A. James Nelson
1980 A.J. Prince
1981 Ralph Hendricks
1982 David Douglas
1983 Wm. H. McCauley
1984 Bobby Sexton
1985 Don Franklin
1986 Dee Smith
1987 Jerry Marsh
1988 James Leary
1989 Ed Burgess
1990 Joe W. Jelks, III
1991 Don Rex
1992 Dennis Waldrop
1993 Lynn Yeargin
1994 Rodney Edwards
1995 Doug Ashmore
1996 William (Billy) Dunn
1997 Tim Justice
1998 and 1999 Gale Crawford
2000 Wayne Moore
2001 Richard Merritt
2002 Jim Gregorie
2003 Keith Smith
2004 Hal Dillard
2005 Clyde Rector
2006 Coleman Shouse
2007 Dan Rawls
2008 Todd Usher
2009 Bruce Pasquarella
2010 Thomas Dillard
2011 Wayne Moore
2012 Robert Markel
2013 Rick Quinn
2014 Mike Freeman 

Please rsvp for this event by Wednesday, November 26th.
* This event is only open to Past Presidents of the HBA of Greenville. *

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Judges Needed: Parade of Homes, Columbia
The Home Builders Association of Greater Columbia is in search of a few good members to serve as judges for their annual Parade of Homes.  This year's parade features a holiday theme.

Judging will take place on Friday, December 5, 2014, 9:30 a.m. until 11:30 a.m., at the Gates of Windemere at Longcreek Plantation.  Judges will be invited to participate in the member preview party beginning at 11:30 a.m.

Interested members are asked to contact Heather McDonald, HBA of Greater Columbia, at 803-256-6238 or heather@columbiabuilders.com.
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This WEEK! Greenville Tech Open House Luncheon for HBA Members
Mark your calendar now for November 19, 11:30 a.m.  Greenville Tech's Building Construction Technology Division will host an Open House for HBA members.

This will be an opportunity for HBA members, who are interested in hiring trained employees, to learn about the programs and curriculum at Greenville Tech and meet the faculty and staff.  You also will have the opportunity to meet students, your future employees.  Lunch will be served.

UPDATE: The luncheon will be held in Building 106C (Carpentry/Masonry/Plumbing) of Greenville Tech's Main Campus, 506 S. Pleasantburg Drive, Greenville, SC 29607.

Please RSVP to the HBA Office by calling 864-254-0133, email info@hbaofgreenville.com, or register online by clicking here.
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SMC of the Upstate, Education Kick-off event TOMORROW from 10- 11:30 a.m.
What does it look like behind the walls of the first mainstream Zero Energy Home in Greenville SC? 
That's a question Greenville HBA's Sales & Marketing Council asked - and Addison Homes has the answer! So we are hosting a "pre-drywall tour" on Tuesday, November 11, at 10am at our model home in Trailside (click  here  for directions).
Construction is currently under way, so this educational event is all about taking a look at the energy-efficient products and processes you won't see again once the walls go up. Todd Usher, president of Addison Homes, will provide an overview of the house as a system; in addition, representatives from vendors including Dow Solar, Velux, Icynene, Prime Energy Group and Wood Insulating will be on hand to answer questions about their products.

Please join us as we take you "Behind the Walls of a Zero Energy Home." Enjoy light refreshments and learn more about the efficiency equation that adds up to $0 annual utility bills so that you, in turn, can explain the value to your clients.

Learn More, Earn More, on Tuesday, November 11, at 10am.

*Under Construction: Be sure to wear practical/comfortable shoes

For more information or to RSVP for this event please email Crystal Yanes, call 864-254-0133, or register online.
Not a member? You can become a SMC Upstate member at this event.

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Annual Meeting on November 13th, Sponsored by PestBan! Featuring NAHB CEO Jerry Howard. Also, HBA Coat Drive to be held at this event.
Jerry Howard
Don't miss out on a GREAT event, Jerry Howard, CEO of NAHB, will be the featured speaker at our Annual Meeting November 13. This event is sponsored by PestBan and will be held at the TD Convention Center starting at 11:30 a.m.

Prior to the event your HBA will also host members for Member Orientation starting at 10:30 a.m. at the TD Convention Center.

Jerry Howard, Chief Executive Officer of the National Association of Home Builders, has more than 25 years of association experience and a lifetime in the housing industry.  He was recently listed by The Hill as one of the top lobbyists in Washington, DC.

Howard joined NAHB as tax counsel in 1988.  He was promoted to Executive Vice President and Chief Executive Officer in February 2001.

Howard started his association career at the National Association of Realtors, where he served as a Legislative Analyst for tax issues. Prior to joining NAHB, Howard was Chief Lobbyist for the National Council of State Housing Agencies where he was instrumental in the development of the low income housing tax credit as part of the Tax Reform Act of 1986.

Before embarking on his association career, Howard practiced real estate law in his home state of South Carolina. He earned a Bachelor of Arts degree from the University of Vermont and received his Juris Doctorate degree from the University of South Carolina. He, his wife Christina, and their three children live in Virginia.

To RSVP for this event, or for more information on any of our upcoming events, please contact the HBA office at 864-254-0133

Don't forget to bring a new or gently used coat for the HBA of Greenville Community Service Committee's Coat Drive to benefit Miracle Hill.
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Single-Family Production Poised to Take Off in 2015

A growing economy, rising household formations, low mortgage rates and pent-up demand will help single-family housing production to rev up in 2015 while a growth in renters will keep the multifamily market at cruising altitude or higher, according to economists who participated in yesterday’s National Association of Home Builders (NAHB) 2014 Fall Construction Forecast Webinar.

Here’s what the economists had to say:

NAHB Chief Economist David Crowe
  • The single-family sector will finish out the year much stronger than it began and set the stage for a robust 2015.
  • This is mostly due to significant pent-up demand and steady job and economic growth that will allow trade-up buyers who have delayed home purchases due to job insecurity to enter the marketplace.
  • Single-family production is expected to rise 2.5% this year to 637,000 units, increase an additional 26% next year to 802,000 and reach 1.1 million units in 2016.
  • Multifamily starts, which are now at a normal level of production, are projected to increase 15% in 2014 to 356,000 units and hold steady next year.
Mark Zandi, Chief Economist, Moody’s Analytics
  • Strong job growth means that the prospects are good for continued gains in overall economic and housing activity.
  • The current supply of housing is running just over 1 million units on annualized basis, well below the 1.7 million units needed for the longer run.
  • Mortgage rates will rise from their current rate of about 4% to 6% by the end of 2017, but the housing market will be fine because of better employment, higher wages and solid economic growth.
  • Single-family starts could be closing in on 1 million units by the end of 2015 and multifamily production could go as high as 500,000 units.
Robert Denk, NAHB Assistant Vice President for Forecast and Analysis
  • Job growth and housing go hand-in-hand.
  • Energy-producing states — North Dakota, Texas, Louisiana, Montana and Wyoming ?where job growth is strong are also at the forefront of the housing recovery while Iowa and other farm belt states supported by agricultural commodities are also running above the nationwide average.
  • Meanwhile, states such as Nevada, Arizona, New Mexico, Alabama, Rhode Island and New Jersey that are coping with weak labor markets are also struggling to get their housing activity back on track.
  • By the end of 2016 the top 40% of states will be back to normal single-family production levels, compared to the bottom 20%, which will still be below 75%.

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ReWiGo Needs our help!
You have probably heard of ReWiGo but what you may not know is what it stands for- Ready, Willing, and Going. Your HBA of Greenville Community Service Committee has guided the ReWiGo team to companies ready to help with each need- mostly during times when the Community Service Committee has been working on other projects. Now ReWiGo a non-profit helping to create safe, healthy, sustainable home environments for elderly, disabled, and impoverished people is asking for our help. Below is a current list of needs they have, if you would like to help please contact them here or contact the HBA office at 864-254-0133 for more information.  

Volunteer Opportunities

FIT Team Member (First Impression Team) - First line of contact with the homeowners. Returns calls to the homeowner from their helpline message. Enter information into a web-based form. Requires use of internet and phone.

FIT Coordinator - Recruit FIT volunteers. Meet with volunteers to train them. Help maintain organization of the team.

Site Visitors - Visit the house and get a general idea about the project. Assist homeowner in filling out application and getting signatures on required forms. Complete home checklist. Take before pictures of the house.

Delivery Person - Deliver trailer and/or supplies to the home the day before the project. Pickup trailer at the end of the project or the following day. Must have a truck with towing capability.

Site Leader - Leads a volunteer work group. Has skills and tools needed to lead a large group in building ramps or flooring projects.

Work Groups - Teams of volunteers willing and able to work on a project. Volunteers can have a variety of experience.

Follow-up - Call homeowner six months after the project to make sure everything is ok.

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Habitat for Humanity- needs Director of Construction

Habitat for Humanity of Greenville County is looking for a Director of Construction. Below is the full job description. If you would like to apply please visit their website at  http://www.habitatgreenville.org/.

Habitat for Humanity of Greenville County
Director of Construction
Job Title:             Director of Construction
Reports To:         Vice President of Operations
FLSA Status:       Exempt

Summary:  Plans, directs, and oversees all aspects of the construction, repair, weatherization, and rehabilitation of homes. Ensures that all construction volunteers have a safe, productive, and positive experience. Ensures that all affiliate construction activity takes place in a safe manner. Provides leadership and direction to Construction Department staff and volunteers.
Duties & Responsibilities
Other duties may be assigned.
1.       Ensures that all affiliate construction activity takes place in a safe manner, consistent with affiliate safety policies and procedures
2.       Participates in review of affiliate safety policies and procedures
3.       Plans the execution of the annual build schedule, as set by affiliate, and tracks progress of each project
4.       Prepares sites for construction
5.       Ensures that all construction volunteers have a safe, productive, and positive experience with HFHGC
6.       Creates purchase orders for all HFHGC construction projects and utilizes QuickBooks to track all job costs
7.       Plans and coordinates effective and efficient use of construction gifts-in-kind and ensures each is communicated to Development and Finance departments
8.       Continually updates and perfects accuracy of material takeoffs  
9.       Ensures that all relevant code requirements by governing bodies are met or exceeded, including Energy Star and other applicable green building standards
10.   Ensures necessary equipment, supplies and vehicles are purchased, inventoried and maintained
11.   Ensures that homeowner orientations and first and second pre-closing homeowner walkthroughs are performed with each Partner Family and ensures that home maintenance and landscaping classes are taught effectively by Construction staff or volunteer(s)    
12.   Develops, implements, and improves as necessary the contractual procedures for HFHGC subcontractors
13.   Develops and manages the Construction Department budget
14.   Ensures compliance with housing and urban development funding source requirements
15.   Regularly solicits bids from all subcontractors and suppliers in order to maintain the best prices possible for the affiliate
16.   Ensures that all subcontractors that perform construction work for HFHGC meet standards set by policy (have necessary licenses and the required amount of liability insurance and workers comp coverage, etc.)
17.   Assists Family Services Director in addressing warranty issues and processes
18.   Follows-up with homeowners one year after move-in to follow-up on warrantable items
19.   Maintains and routinely updates HFHGC Construction Manual 
20.   Works with Finance Department in solving outstanding and disputed invoices
21.   Manages maintenance of HFHGC office and maintenance of HFHGC properties ? including vacant lots, vacant houses. Ensures code violations do not take place
22.   Assesses build-ability of potential lots and assists with land acquisition, as directed
23.   Manages the inspection of homeowner insurance claims, as needed
24.   Manages the estimating, planning, and execution of repair, rehab, and weatherization projects within each project’s respective budget and on schedule  
25.   Leads in the development of new house designs, construction processes, and systems for quality control
26.   Completes necessary CEPSCI erosion control inspections (holds CEPSCI credentials or is willing and able to get certified)

Supervisory Responsibilities:
  1. Supervises the Construction Department staff, Quality Assurance Team members, Task Leaders, and all other construction volunteers
2.       All affiliate construction takes place under Director of Construction’s builder’s license
3.       Plans and supervises the purchasing of construction materials
4.       Manages and supervises subcontractors and supplier relationships

1.       Associate’s degree (A.A.) or equivalent from two-year college or technical school; or four to six years related experience and/or training; or equivalent combination of education and experience.
2.       Must be a licensed builder in the state of South Carolina.

·         The employee must occasionally lift and/or move up to fifty pounds. While performing the duties of this job, the employee is regularly required to sit, stand, and walk. The employee is frequently required to use hands; reach with hands and arms; climb or balance; stoop, kneel, crouch or crawl; and talk or hear.
·         Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Habitat for Humanity is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, marital status, national origin, or disability.

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Member Rebate Program Adds Utility Rebates
HBA members can now receive rebates from utility providers for the homes you are building through the Member Rebate Program? The rebates are difficult to claim and always changing and time consuming. The Member Rebate Program will help you claim them.

Member Rebate has partnered with GreenOhm, a company that specializes in collecting Utility Rebates for Builders.  Participation in the program can amount to ?thousands of dollars per address.

The products below may qualify for rebates from the utility provider.
  • Windows 
  • Fireplaces 
  • Lighting
  • HVAC 
  • Geothermal HVAC
  • Thermostats 
  • Water Heater
  • Appliances: Refrigerator, Range, Clothes Washer/Dryer, Dishwashers
To learn more, please register and Member Rebate will contact you with more information and and assign a Utility Rebate Expert who will contact you, collect your rebates, and issue your check.
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Shelby McCutchen
Shelby McCutchen, mother of Jamie McCutchen of CCAD Engineering, passed away Friday evening.  Services were held this week in Kingstree, SC.  She was a teacher at Williamsburg Academy.  The family has posted a photo tribute on Youtube.  The Board of Directors and staff of the Home Builders Association extend their sympathy and love to Jamie McCutchen and the McCutchen family.
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Housing Markets, Including Greenville, Inch Toward Full Recovery
Markets in 59 of the approximately 350 metro areas nationwide returned to or exceeded their last normal levels of economic and housing activity in the third quarter of 2014, according to the National Association of Home Builders/First American Leading Markets Index (LMI), released today.

This represents a year-over-year net gain of seven markets. The index’s nationwide score moved up slightly from .89 in the second quarter to .90, meaning that based on current permit, price and employment data, the nationwide average is running at 90 percent of normal economic and housing activity. Meanwhile, 66 percent of markets have shown an improvement year-over-year.

The Local Picture
According to the data, Greenville is at 91 percent of normal.  Permits continue to be the limiting factor, at just 59 percent of normal.  Housing prices are a 119 percent of normal, an indication that supply is not meeting demand and a house-price bubble may be forming.  Meanwhile jobs are at 94 percent of normal.  Greenville is ranked 121 among the 359 housing markets in the country based on the data in the report.

Two other markets in South Carolina are at or above normal: Charleston, at 100 percent, and Sumter, at 104 percent.  Myrtle Beach is near normal at 98 percent.  Florence (89 percent), Columbia (87 percent) and Spartanburg (85) percent round out South Carolina's housing markets.

The National Picture
“The markets are recovering at a slow, gradual pace,” said NAHB Chairman Kevin Kelly, a home builder and developer from Wilmington, Del. “Continued job creation, economic growth and increasing consumer confidence should help spur pent-up demand for housing.”

Baton Rouge, La., continues to top the list of major metros on the LMI, with a score of 1.39 ? or 39 percent better than its last normal market level. Other major metros leading the list include Austin, Texas; Honolulu; Oklahoma City and Houston. Rounding out the top 10 are Los Angeles; San Jose, Calif.; Salt Lake City; New Orleans and Charleston, S.C. — all of whose LMI scores indicate that their market activity now equals or exceeds previous norms.

“An uptick in the number of single-family permits, which is currently only 44 percent of normal activity, is the key to a full-fledged housing recovery,” said NAHB Chief Economist David Crowe. “In the 17 metros where permits are at or above normal, the overall index shows that these markets have fully recovered.”

“Nearly half of all the markets on the Leading Markets Index are up since August, which is a good sign that the ongoing housing recovery will keep moving forward in 2015,” said Kurt Pfotenhauer, vice chairman of First American Title Insurance Company, which co-sponsors the LMI report.

Looking at smaller metros, both Midland and Odessa, Texas, boast LMI scores of 2.0 or better, meaning their markets are now at double their strength prior to the recession. Also leading the list of smaller metros are Grand Forks, N.D; Bismarck, N.D.; and Casper, Wyo., respectively.

The LMI shifts the focus from identifying markets that have recently begun to recover, which was the aim of a previous gauge known as the Improving Markets Index, to identifying those areas that are now approaching and exceeding their previous normal levels of economic and housing activity. More than 350 metro areas are scored by taking their average permit, price and employment levels for the past 12 months and dividing each by their annual average over the last period of normal growth. For single-family permits and home prices, 2000-2003 is used as the last normal period, and for employment, 2007 is the base comparison. The three components are then averaged to provide an overall score for each market; a national score is calculated based on national measures of the three metrics. An index value above one indicates that a market has advanced beyond its previous normal level of economic activity. Editor’s Note: In calculating the LMI, NAHB utilizes employment data from the Bureau of Labor Statistics, house price appreciation data from Freddie Mac and single-family housing permits from the U.S. Census Bureau.

The LMI is published quarterly on the fourth working day of the month, unless that day falls on a Friday -- in which case, it is released on the following Monday. For historical information and charts, please go to nahb.org/lmi.
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SC Attorney General Alan Wilson speaks out against new EPA stormwater rules
S.C. Attorney General Alan Wilson
South Carolina Attorney General Alan Wilson spoke out recently in an editorial opposing proposed new regulations by the Environmental Protection Agency and the Army Corps of Engineers that would expand significantly the federal government's control over private property.

Labeled as Waters of the US, the regulation would expand federal jurisdiction of our country's waters from legislatively-approved "navigable waters" to virtually any roadside or farm ditch.

"Studies show that for every $1,000 increase in the cost of home ownership, 650 Americans are priced out of the American dream of owning a home," Wilson wrote. "This is the latest example of the new norm in Washington: unprecedented overreach by unelected bureaucrats who circumvent the legislative process by attempting to regulate what Congress is unwilling or unable to legislate. Whenever regulation increases, personal freedom decreases. These regulations carry great costs to the freedoms and finances of all Americans."

Read the full article in the Daily Caller by clicking here.
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New Remodeler 20 Club is Being Formed
Are you an Approved Professional Remodeler?  Have you thought it would be helpful to network with other remodelers that are not competitors and learn more about how other professionals run their companies?

The 20 Club program is forming the first new Remodeler 20 Club since 2006. It will be the second remodelers’ club established in the program’s 20-year history.

A two-day meeting focused on the club’s formation will be held at NAHB headquarters in Washington, D.C. later this year. A working agenda for the new club includes team building exercises and discussions like sales and marketing, customer service, company financials, and presentations from some of the most knowledgeable and well respected consultants in the construction industry.

The remodelers who are forming the new club are excited about being able to exchange ideas and best practices with their peers ? a dynamic often referred to among existing 20 Club members as their own personal “board of directors.”

Statistics show that this high level of interaction and connectivity with peers helps 20 Club members double their net profits by the third year of membership.

Knowing that help for any situation is just an email or phone call away is one of the greatest benefits of being a member of a 20 Club. For more information on how you can join the club, visit nahb.org/20clubs.
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BBB honors Arthur Rutenberg Homes with 2014 Business of Integrity Award
Bruce Pasquarella, APB
The Better Business Bureau® of the Upstate, a private, non-profit organization serving the 10-county Upstate area, awarded American Eagle Builders/Arthur Rutenberg Homes for Marketplace Ethics, 1-10 employees/Local Affiliate/Franchise of Regional/National Co. with the 2014 Business of Integrity Award during a ceremony on Thursday, October 30.

Owner of American Eagle Builders/Arthur Rutenberg Homes, Bruce Pasquarella, APB, was the 2009 President of the Home Builders Association of Greenville.  American Eagle Builders/Arthur Rutenberg Homes is an Approved Professional Builder.

The Business of Integrity Awards recognize outstanding businesses for their commitment to exceptional marketplace standards that benefit their consumers, employees, suppliers, industry peers and the communities in which they do business and serve.

All for-profit businesses in the Upstate were eligible to enter the Business of Integrity Award and could apply in the following categories: marketplace ethics, customer service and community service. BBB honored a total of seven companies in the Upstate with the Business of Integrity Award and awarded six Upstate area high school students with the Student of Integrity scholarships.

”American Eagle Builders/Arthur Rutenberg Homes has demonstrated high ethical standards of behavior towards customers, vendors and employees and has an established history of strong ethics in the workplace,” said Vee Daniel, president/CEO, Better Business Bureau of the Upstate. “By displaying marketing and advertising strategies that reflect a true representation of the product, American Eagle Builders/Arthur Rutenberg Homes has also been recognized by the community and their industry for sound business practices.”

As a local recipient of the 2014 Business of Integrity Award, American Eagle Builders/Arthur Rutenberg Homes is eligible to enter the Council of Better Business Bureau, Inc. ‘s, 2015 National Torch Award.
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Membership Drive...how much new Blood can you recruit?

Currently in the lead with the most new Blood

Gus Rubio with Gabriel Builders
welcoming: Evan Farner
                   Tony Freeman
                   Alan Carver
                   Julie Eldridge

Todd Usher with Addison Homes
welcoming: Diane Jackson
                    Eddie Woodard
                    Ted Bragg

Rhett Brown with Allen Tate Realtors
welcoming: Shelly DeVreese
                    Julie Howe
                    Christy Grear

Bill Kane with Ryan Homes
welcoming: Trina Montalbano
                    Christina Brooks
                    Brittany Bailey

You still have time to recruit new members, contest winners will be announced at the Annual Meeting sponsored by PestBan on November 13th with featured speaker Jerry Howard, CEO of NAHB.
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SMC's ABC's of Green Construction, Behind the walls of a zero energy home!- November 11th
Ready to Learn More, Earn More? Come see what it looks like behind the walls, and one of Greenville's first Zero Net Energy Homes at that. The SMC will host it's Education Kickoff on November 11th sponsored by Addison Homes at Trailside Communities starting at 10:00 a.m.
Come grab a bite to eat and drink, walk through the home and speak to those that are making this home Zero Energy. Todd Usher, President of Addison Homes will conclude this event with information about the home, making you more confident when your client asks you about going Green.
Vendors invited to the event to share information about their contribution to this home include Dow Solar, Dow Building, Palmetto Exterminators, Prime Energy Group/Icynene, and Wood Insulating.


Greenville?s first community built to
rigorous ChallengeHome &
ActiveHouse standards
Best value available,
utility bills that approach zero

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Managing Online Leads Through Marketing Automation
When the home building market was struggling, most chose to take advantage of as many lead opportunities as possible. Now, as the market rebounds, record numbers of new leads are coming through the pipeline.

And it should come as no surprise that more than 90% of home shoppers begin their search online. So, in an upswing market, how do you find time to deal with the onslaught of new leads?

Enter Marketing Automation: A Smart Way to Manage Leads
Marketing automation offers an answer to this problem with ready-made, analytic information on lead quality and customer profiles, as well as automated methods to prioritize and nurture leads based on where they are in the home buying process. Using this type of software gives you the ability to capture online leads with little effort, and spend less time qualifying prospects and more time closing sales.

How Marketing Automation Works

Marketing automation works with your existing customer relationship management software, and scores leads based on their browsing habits and other customer profile information. It then generates and distributes tailored, valuable content to prospects through your website, social media and email marketing — all designed to nurture consumers through the buying process.

Automated analytics allow you to spend more time developing high-quality content, while the software progressively scores, profiles and prioritizes leads. With that information, you can ramp up your marketing efforts in a calculated way, providing useful, well-timed content and interaction to your customers.

The Benefits of Marketing Automation for Home Builders

For most home builders, automated scoring and categorization of leads is a huge breath of fresh air. There are plenty of tire kickers out there anxious to learn every detail of every floor plan with absolutely no intention of buying. Automation allows you to focus only on the leads worth the effort, saving yourself time and money.

Consumers don’t want their time wasted either, and will appreciate original, relevant content and outreach. A customer just beginning the research phase may not respond well to an immediate, head-on sales approach, when they simply need more information about a particular plan or feature.

Through the methodical process of progressive profiling, you learn whether a contact is a qualified prospect, and if so what makes them tick. And then you can provide them information of real value through relevant event invitations, personalized email content, graphics or other important communications.

This article originally appeared in the May/June issue of Sales + Marketing Ideas magazine. 

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FHFA Index Shows Mortgage Interest Rates Continue To Decline in September
Nationally, interest rates on conventional purchase-money mortgages decreased slightly from August to September, according to several indices of new mortgage contracts.

The National Average Contract Mortgage Rate for the Purchase of Previously Occupied Homes by Combined Lenders index was 4.06 percent for loans closed in late September, down 2 basis points from 4.08 percent in August.

The average interest rate on all mortgage loans was 4.07 percent, down 2 basis points from 4.09 in August.

The average interest rate on conventional, 30-year, fixed-rate mortgages of $417,000 or less was 4.31 percent, a decrease of 2 basis points from 4.33 in August.

The effective interest rate on all mortgage loans was 4.22 percent in September, down 2 basis points from 4.24 percent in August. The effective interest rate accounts for the addition of initial fees and charges over the life of the mortgage.

The average loan amount for all loans was $281,000 in September, down $6,100 from $287,100 in August.

To find the complete contract rate series, go to www.fhfa.gov/Default.aspx?Page=251. ???
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Skirting Lead Paint Certification Doesn’t Pay
Recent U.S. Environmental Protection Agency (EPA) actions indicate that contractors who are operating without proper certification or training to remove lead-based paint will be held accountable for being non-compliant.

Last week, the EPA announced settlement agreements with nine California-based companies that failed to get certified before advertising, bidding on, or performing renovation and repair projects in older housing and schools. Each company was ordered to pay a $1,000 civil penalty and, in most cases, required to complete training and obtain certification.

Contractors and renovators who are not certified pose a potential health risk to consumers if they are working in pre-1978 homes and schools that may contain lead-based paint.

Under the Lead: Renovation, Repair and Painting (RRP) rule remodelers and other contractors are required to be properly trained and certified by the EPA before working on these types of structures. The RRP program is designed to protect consumers, especially children, from exposure to hazardous lead dust caused by renovation and repair activities.

Contractors and renovators who are not certified undermine the intent of the RRP rule and the good work being done by those who are trying to comply with EPA’s home owner/tenant lead-based paint pre-work notification, lead-based paint safe work practices, post work cleaning practices, and reporting requirements under the RRP rule.

The agency said in a press release that it will continue to pursue enforcement against companies that are not certified, using public information to help identify violators.

Your Home Builders Association has been actively engaged in EPA’s lead-based paint program for the residential sector since its inception and has been an advocate and supporter of the required training completion for its members.
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Facts about the Penny Sales Tax Referendum for Roads in Greenville County
Your Home Builders Association is in support of the referendum on the Penny Sales Tax for Roads in Greenville County.  The Board of Directors supports the referendum because it is a broad-based funding solution for a problem in our county that affects everyone.  More specifically, however, it impacts home builders.  During the last year, local governments have denied approvals to several new subdivisions because of traffic concerns.  Our county's inadequate roads do affect home builders and will continue to if a solution is not found to repair our roads. 

Below are some facts about the referendum from Citizens for a Better Greenville, a coalition your Home Builders Association joined to support the referendum question:

"County Council can change the list of projects to whatever it wants."
This is false. This comes from a very erroneous reading of the ordinance. The County Council operates on a 2-year budget, so every two years of the 8-year lifetime of the tax, the Council will have to approve a list of projects. The current Council cannot bind the next Council. But, the ordinance goes on to say that the language "shall not" mean the Council can deviate from the detailed list of projects approved by the voters.  It only means that the next Council can set priorities from within the project list approved by the voters.

"The state has the money to repair the roads."
This is false. If you drive 15,000 miles a year, and get 20 miles per gallon, you pay enough gas tax to pave 7 feet of road.  Our state has 216 million feet of state road. The state's plan for roads, based on current funding, has resulted in 70 percent of our roads receiving a rating of "poor," and at the current rate, some Greenville County roads will not be repaved until 2097. Clearly, the existing gasoline tax and other funding for our roads is not enough.

"Only 4 cents out of the 16 cents in gas tax returns to Greenville County."
This is false. The numbers do not lie, but the opposition does.  From 2002 until 2011, drivers bought 2.2 billion gallons of gasoline in Greenville County, and paid $353 million in taxes on that gas. Greenville County received $567 million in funded road projects from the Department of Transportation. We actually received 27 cents in projects for every 16 cents in gas tax Greenville County sent to Columbia.  This rumor is rooted in the fact that 4 cents of the 16-cent gasoline tax is dedicated to a program for maintenance of county- and locally-maintained roads.  However, only 30 percent of all roads in the state are maintained by counties or cities.  The rest are maintained by the state.  It is only fair for the state to receive the largest portion of the gasoline tax that drivers pay.  Even so, the state spends their funds where the needs exist.  The fact that Greenville County has received a larger share than it contributed speaks to the need to repair and maintain our county's roads.

"It will be a $300 tax burden on Greenville families."
This is false. According to Clemson University, it will cost an additional $119 per household. To cost an additional $300 per year, a family would have to spend $30,000 a year purchasing taxable items. The average household income in Greenville County is only $42,000. That claim is patently ridiculous, since most of our income goes to housing, electricity, water, gasoline, and other items not subject to the sales tax.

"Not all of the money will be spent in Greenville County."
A shred of truth. It makes for a nice talking point, but only a tiny fraction of the money collected will be held at the Department of Revenue as a fee for the service of collecting the tax and remitting it to the county. More than 99 percent of the money will flow through the Department of Revenue, the agency that collects sales tax, and sent to a special account at Greenville County.

"This will cost Greenville County taxpayers $65 million a year."
This is false. Clemson University and other researchers have studied whom will pay the tax.  Their research shows that as much as 30 percent of the revenue will come from people who live outside our County. And the average annual cost of the tax will be about $8 million per year.  What really costs Greenville County taxpayers is the more than $250 a year that DOT estimates we spend in maintenance on our cars due to poor road conditions.

"This tax will apply to groceries."
This is true, for now.  When County Council approved the referendum, it selected a method that restricts the collection and use of the tax proceeds and binds future Councils to the decision made by the voters on November 4, if they approve the referendum.  County Council modeled the program based on NOT taxing groceries.  Unfortunately, it did not become apparent until later that the method selected requires that the tax be collected on groceries, a holdover from an era when the statewide sales tax did apply to groceries.  County Council, the Greenville County Legislative Delegation, and Citizens for a Better Greenville have all committed to seek legislation when the General Assembly returns in January to exempt groceries from the proposed one-cent sales tax.  The effective date of the sales tax, if approved by the voters, is not until May 1.  So there is plenty of time to change the law.
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2014 HBA of Greenville Clay Tournament
It was a great day out on the course..the Clay Course that is. Eight teams participated in the 2014 HBA Clay Tournament at Clinton House Plantation on Friday, October 10th. GBS Building Supply and Piedmont Natural Gas were the presenting sponsors of the tournament.
Registration begun at 11:30 with lunch served shortly after, the teams then headed out on the 14 stand course to shoot 100 rounds. Fun was had by all and some really great prizes were awarded too including a 40in Flat screen TV courtesy of Jeff Lynch Appliance and TV Center, Black and Decker Drill courtesy of The Southern Home and Garden Show.
1st PlaceTeam- ProSource, LLC

2nd Place Team- Stock Building Supply

3rd Place Team- Piedmont Natural Gas
(2 of the players from the winning team)

Other awards included:
 Longest String- Michael Dey
Best Individual High Score- Robert Hammett

Thank you to sponsors Piedmont Natural Gas and GBS Building Supply 

Stand Sponsors: Jeff Lynch, Prosource, and Gallery of Lighting

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Call to Action: Want Your Voice Heard? Join An HBA Committee
Want your voice heard? Want to help make your association better, smarter, more relevant? Join a Home Builders Association Committee.

Want to know more about our committees? Click here to review our committee list and download job descriptions.

Want to volunteer? Simply email Michael Dey at mdey@hbaofgreenville.com and state your committee preference.

Don't want to serve on a committee but still want to volunteer? Send Michael an email with your areas of interest. The board forms task forces on a regular basis that handles a specific task and then disbands. Your association will be grateful for your help.
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